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Exploring Visual Communications

Worksheet
Year 7
English

Exploring Visual Communications

Activity 1: Visual Communication Key Terms

Instructions: Match the visual communication term in Column A with its correct definition in Column B. Write the letter of the correct answer in the box provided.
Column A: Term
Answer
Column B: Definition
1. Typography
[    ]
A. The way elements are arranged to guide the viewer’s eye to the most important information first.
2. Hierarchy
[    ]
B. A mark, character, or image used to represent an object, function, or process.
3. Composition
[    ]
C. The style, arrangement, and appearance of printed letters and text.
4. Symbol
[    ]
D. The specific set of colors used in a design to create a mood or send a message.
5. Color Palette
[    ]
E. The overall arrangement or layout of all visual elements within a design space.


Activity 2: Applying Design Principles

Instructions: Imagine you are a designer. Match the Design Goal in Column A with the best Design Action in Column B to achieve it. Write the corresponding letter in the space provided.
Column A: Design Goal
Answer
Column B: Design Action
1. Create a sense of excitement and energy.
______
A. Use a serif font and a muted, dark color scheme to look professional and established.
2. Make a specific word stand out on a page.
______
B. Use bright, warm colors like red and orange with bold, dynamic shapes.
3. Organize a lot of information clearly.
______
C. Place elements symmetrically to create a sense of calm and stability.
4. Make a brand look traditional and trustworthy.
______
D. Use high contrast, such as making the word much larger or a different color than the rest of the text.
5. Give the viewer a feeling of peace and order.
______
E. Use clear headings, bullet points, and consistent spacing (hierarchy).
Reflective Question: Think of a visual communication you saw today (e.g., a road sign, a cereal box, an app icon). How did the designer use one of the terms from Activity 1 to get your attention?