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Exploring Visual Communications
Worksheet · Year 7 · English
Exploring Visual Communications
Worksheet
Year 7
English
Exploring Visual Communications
Activity 1: Visual Communication Key Terms
Instructions: Match the visual communication term in Column A with its correct definition in Column B. Write the letter of the correct answer in the box provided.
Column A: Term | Answer | Column B: Definition |
|---|---|---|
1. Typography | [ ] | A. The way elements are arranged to guide the viewer’s eye to the most important information first. |
2. Hierarchy | [ ] | B. A mark, character, or image used to represent an object, function, or process. |
3. Composition | [ ] | C. The style, arrangement, and appearance of printed letters and text. |
4. Symbol | [ ] | D. The specific set of colors used in a design to create a mood or send a message. |
5. Color Palette | [ ] | E. The overall arrangement or layout of all visual elements within a design space. |
Activity 2: Applying Design Principles
Instructions: Imagine you are a designer. Match the Design Goal in Column A with the best Design Action in Column B to achieve it. Write the corresponding letter in the space provided.
Column A: Design Goal | Answer | Column B: Design Action |
|---|---|---|
1. Create a sense of excitement and energy. | ______ | A. Use a serif font and a muted, dark color scheme to look professional and established. |
2. Make a specific word stand out on a page. | ______ | B. Use bright, warm colors like red and orange with bold, dynamic shapes. |
3. Organize a lot of information clearly. | ______ | C. Place elements symmetrically to create a sense of calm and stability. |
4. Make a brand look traditional and trustworthy. | ______ | D. Use high contrast, such as making the word much larger or a different color than the rest of the text. |
5. Give the viewer a feeling of peace and order. | ______ | E. Use clear headings, bullet points, and consistent spacing (hierarchy). |
Reflective Question:
Think of a visual communication you saw today (e.g., a road sign, a cereal box, an app icon). How did the designer use one of the terms from Activity 1 to get your attention?